When BillerudKorsnäs changed its name to Billerud, the first film in what became a mini-series was screened. In "EP01 – America", the audience met the Värmland stars Björn A Ling and Johan Östling (known from Smala Sussie, Bröllopsfotografen, Mammas Pojkar etc.).

The first episode was filmed in Grums and in this follow-up "EP02 - Material world" it was time to put Gävle on the map.

Johan got to make a comeback as the incredibly positive character Stefan, but we were also introduced to Isabelle, who was played by Ida Hallquist (known from Ack Värmland, Idol, etc.).

Together, they were given the task of renewing the exhibition space in Billerud's Visitors Center and during the course of the film, the company's employees learned, among other things, what Madonna has in common with their products.